It wasn’t until December, that we realized we hadn’t really seen reactive strobe lights around that much. Thoughts go to concerts with programmed lighting, but not everyday household party lights. A quick google search confirmed this, with any that were available costing over £50, too highly priced for whom we thought was the target market: young people. We believed we could do better, and so began our business venture.
The first thing to do was to develop the first concept into our product. This required 3 more iterations of the product. The main problems were: ensuring our original vision of an easy to use, portable, cheaper reactive strobe light; dealing with the temperature of the electronics, as many strobe lights incorporate heat sinks which are extremely expensive; working out a way to encase the electronics and make it look like a commercial product. By limiting the length of each strobe flash and laying the LEDs out on a conductive metal printed circuit board (PCB), the temperature was no longer a problem. Ivan designed the PCBs so we could order them, saving money and significant assembly time. We decided to ensure portability by incorporating a rechargeable battery, so the light can be placed by any speaker, independent of a free plug socket. To make the case for the strobe light we looked to newer technologies, and made our most important large investment: a 3D printer.
To be continued